Growing the world’s best advertising technology in APAC

ROAD partners with carefully considered ad tech vendors who share our purpose to enhance media buyer choices and drive better outcomes.

the ROADworthy

Make Smarter Decisions with
 Attention Metrics

Adelaide brings fairness and transparency to a fragmented media market damaged by easily-gamed metrics. It’s our mission to offer a more precise measure of media quality that incentivizes publishers to create higher-quality placements and advertisers to place greater value in them.

The Most Efficient and Intelligent Contextual and Brand Suitability Provider

Mantis Solutions uses AI-driven technology to deliver robust contextual advertising solutions that ensure brands’ messaging is aligned with safe and relevant content, protecting their reputation while optimising audience engagement.

our ROADies

Black and white portrait of a smiling man with short hair and a beard against a plain background.

Ady has established himself as a seasoned professional in the APAC region. His career spans a decade on the publisher side, a tenure with GroupM on the agency side, and leadership roles in adtech companies Oracle, MOAT and Grapeshot. Having now established ROAD, he continues to drive growth and innovation in the media landscape.

At tech specialist with a career spanning agency, publisher, and ad tech. Rowan spent five years at Oracle Advertising, leading technical integration efforts for MOAT and Grapeshot. Now, as co-founder of ROAD, Rowan is the tech Q&A leader ensuring that potential partners are ROADworthy.

Black and white photo of a man in a light-colored blazer smiling.

Like all great business ideas, it all began with solving a problem.


APAC media buyers have a desire to partner with the
best global ad tech.
Ad tech vendors have a desire to have
global reach.

Simply put…

we help bring these two needs together.

PARTNER WITH US

PARTNER WITH US

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Please get in touch to explore ways of partnering with ROAD

Adrian Lloyd - Co-Founder & CEO
adrian@roadconsultancy.com.au

Rowan Williams - Co-Founder & COO
rowan@roadconsultancy.com.au